We carry mobile phones with us at all times. We do business, stay in touch with friends and even use mobiles for entertainment. The basic nature of mobile turns it into a new communication channel that increases response rates to marketing campaigns. Mobile marketing may soon emerge as the most potent tool of communication. It can be used in acquiring…
Mobile marketing refers to marketing and advertising that is done on basic mobile phones, smart phones, or any other wireless devices that can send and receive SMS, MMS, IVR, or Bluetooth messages. It is done to send a marketing message, generate visibility, awareness, engagement or loyalty. The Mobile Marketing Association defines mobile marketing as “a set of practices that enables organizations to communicate and engage…
When I started the discussion around the email maturity model with my wife, Madhumita, her instant reply was, it is usually applied in the context of the stages of business growth. She continued, are you sure about the email maturity model? Yes, my understanding about the maturity model is very simple. I think, it is used to determine the growth of anything…